Three strategies you can apply to increase sales

Why your sales are not increasing even though you are motivated to make more money?

Do you know what your numbers are telling you and three big reasons you might not be seeing an increase in sales in your company?

No?

Okay no problem - We’re going to talk about it RIGHT NOW!

Before we get started feel free to save this post or send it to your staff or business friend so they can help you put this into action!

Let’s quickly talk about 3 strategies you can apply to increase your sales!

• First, Focus!

You have to find the one thing that you are best at. The one solution, either product or service that you go far beyond anyone else in the market.

Well, this might be a very specialized solution applicable to a targeted group of the total market. This would be your niche. So, the first step is to be honest to yourself, focus on your competitive edge and find the people that do actually need this.

Then promote, promote and promote. Find the qualified prospects who are willing and able to buy your product or service. Now you have to work a lot on promotion.

You have to focus on another favourite word of mine:

ROI or Return on Investment

When you are using paid marketing, advertising or even sending your team members to represent you at trade shows you should measure the return on investment.

By asking your clientele where they heard about you or where they bought your product you can easily define what marketing strategies are WORKING and getting you the return you desire and what ones you should ditch.

For example if you are putting an advertisement in your local penny saver but never see clients/customers come from it - then it might be time to ditch it!

• Second, You should be ready to deliver on first demand!

You want to make a first good impression? Well, how about overdelivering? When the prospect is excited from your offering and decides to give your business a chance, what are you going to reply when you are asked when can you deliver? How about the next business day?

This is great, but requires a lot of planning and selecting the appropriate vendors and collaborators. It all starts from selecting your niche. Focusing on your competitive edge, on the people whom you are willing and able to serve, better than anyone else, will guide you into selecting the appropriate vendors.

So, you will know where to invest your resources and sharpen your edge!

• Third and Finally is to know your Customer Lifetime Value or CLV

By knowing your customer or client lifetime value you can determine how much you can spend to obtain a new client.

If you can see a customer spends on average $5000 with your company wouldn’t you be more likely to see the benefit of obtaining a client for $100?

So overall It’s growth is great if you have the proper bookkeeping software and professionals making sure your business is set up and ready for it…

But if we don’t use the numbers to make decisions about your company's financial future… Bookkeeping really isn’t going to do much for you.

Ask your team to get these reports for you and hold them accountable for doing so. Also - Hold yourself accountable for taking the time to READ the story your numbers are telling you.

Don’t forget- profit is something you plan for in the beginning, not add on at the end…

If you currently don't have a team to support you in this please feel free to reach out to us so we can see how we might be able to help.

Comment “MORE MONEY” if you think we can help you increase Revenue in your company by implementing these strategies in 2023